Discover the Houses of Watters

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✨ Watters

Timeless Romance. Elevated Craftsmanship. Modern Icons.

For over 38 years, Watters has defined modern bridal elegance. Designed in Dallas and loved globally, Watters gowns blend couture-level detailing with wearability that resonates across generations of brides.

In the Australian and New Zealand markets, Watters fills the premium luxury space — ideal for boutiques seeking gowns that feel sophisticated, fashion-conscious, and enduring.

The Watters Bride

• Classic with a fashion edge

• Values quality fabrication

• Willing to invest in timeless design

• Drawn to lace, sculptural silhouettes, and refined detail

Signature Elements

• Intricate lacework

• Dimensional appliqué

• Structured bodices

• Elevated minimalist gowns

Boutique Positioning

Perfect for boutiques retailing in the upper mid to premium price bracket looking for a globally respected heritage label.

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✨ Locket

(formerly Wtoo)

Romantic. Approachable. Effortlessly Beautiful.

Locket captures soft femininity and accessible luxury. Designed for the modern romantic bride, the collection offers dreamy silhouettes, flattering fits, and price points that drive strong sell-through.

This label performs exceptionally well in boutiques seeking versatile gowns that cater to a broad bride demographic.

The Locket Bride

• Romantic and sentimental

• Wants softness without excess

• Price-conscious but style-led

• Often a first-time boutique shopper

Signature Elements

• Soft tulle skirts

• Illusion lace

• Lightweight construction

• Universally flattering shapes

Boutique Positioning

A powerful mid-range label that delivers consistent commercial success while maintaining elevated design credibility.

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✨ Willowby

Free-Spirited. Ethereal. Unapologetically Bohemian.

Willowby is for the bride rewriting tradition. Known for its relaxed silhouettes and artistic detailing, this collection resonates strongly with Australian brides seeking individuality.

It thrives in coastal, regional, and boutique-forward locations where personality sells.

The Willowby Bride

• Creative and expressive

• Loves movement and texture

• Often planning destination or outdoor weddings

• Values authenticity over formality

Signature Elements

• Flowy silhouettes

• Statement lace sleeves

• Unique back details

• Soft, breathable fabrics

Boutique Positioning

An essential label for boutiques targeting the bohemian, coastal, or alternative bridal space.

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✨ by Watters

Fashion-Forward. Editorial. Modern Statement.

by Watters pushes bridal boundaries. This is the label for boutiques wanting to attract the modern minimalist, the fashion bride, and the editorial aesthetic.

Structured corsetry, sleek lines, and bold silhouettes define the collection — perfect for urban boutiques seeking distinction.

The by Watters Bride

• Trend-aware

• Confident and style-driven

• Inspired by runway fashion

• Loves clean lines or daring shapes

Signature Elements

• Architectural silhouettes

• Contemporary fabrics

• Structured corsetry

• Clean minimalism or bold statements

Boutique Positioning

Best suited for fashion-led boutiques in metropolitan or design-conscious markets.

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Why This Matters for Your Boutique

At All Things Nice Bridal, we curate a portfolio that allows boutiques to:

• Cover multiple price tiers

• Attract diverse bride profiles

• Increase sell-through across demographics

• Strengthen brand differentiation

Stocking multiple Watters labels allows retailers to create a cohesive yet versatile bridal offering — all backed by one globally respected design house.